Magic Candle

Clever Brat approached me with a vision for their Magic Candle: a product ad that transcended typical advertising to evoke genuine wonder and enchantment. The objective was to create a visually stunning and emotionally engaging commercial that highlighted the unique, magical qualities of their product. The core challenges included integrating foreign artists seamlessly, executing a highly complex creative concept, and achieving a polished, magical aesthetic through intricate post-production.

My Role: Creative Planning, Videography, Direction, Complex Video Editing

Project Timeline:

• Intensive Pre-Production (1 Month): This was the bedrock of the project. I engaged in a month-long, detailed planning phase, working closely with Clever Brat to conceptualize the ad's magical narrative. This included developing the storyboard, shot-list, and visual effects strategy, and coordinating the logistics of working with foreign artists. Every single detail was meticulously planned to ensure a seamless shoot for such a complex vision.

• Production Shoot (1 Day): On the dedicated shoot day, the extensive planning paid off. I was on-set, directing the foreign artists and capturing all footage. Utilizing my professional camera setup, I executed the pre-visualized shots with precision, focusing on lighting, composition, and performances that would translate into the desired magical effect in post-production.

• Complex Post-Production (1 Week, Multiple Iterations): This phase was where the magic truly came alive. I tackled highly intricate video editing, integrating special effects, motion graphics, and advanced color grading to create the ethereal and captivating look. There were multiple rounds of detailed changes and revisions, requiring advanced technical skills and creative adaptability to perfect every scene. The client's vision was precisely met, even as the complexity demanded extra effort.

• Final Delivery: The completed product ad was delivered to Clever Brat in high-definition formats, ready for immediate launch across their marketing channels.

The Outcome:

The Clever Brat Magic Candle ad was a resounding success, effectively transforming a product into a captivating visual experience. The ad's stunning visuals and magical narrative genuinely resonated with the audience, elevating the brand's perception. This project showcased my capacity for intricate creative planning, seamless coordination with international talent, and the ability to execute highly complex editing to deliver a truly enchanting and impactful commercial that exceeded client expectations.

Key Takeaways:

• Strategic Pre-Production: For complex creative visions, exhaustive planning is paramount to ensure a smooth shoot and successful final delivery.

• Mastering Complex Post-Production: The ability to navigate intricate editing, visual effects, and multiple client revisions is crucial for bringing ambitious concepts to life.

• International Collaboration: Successfully directing and capturing talent from diverse backgrounds adds a unique dimension and challenge to high-end productions.