Titan zoop

CASE STUDY: Titan Zoop – Unleashing Magic with Heera Mishra

Client: Titan Zoop

The Brief:

Titan Zoop aimed to create a whimsical and engaging brand video that showcased their products, specifically targeting a younger audience. The objective was to produce a visually enchanting commercial that highlighted the brand's playful spirit and appeal, with a child actor, Heera Mishra, at its heart. The challenge was to direct and capture a captivating narrative, ensuring an authentic and charming performance that resonated with the brand's identity.

My Role: Brand Video Videography & Direction (feat. Child Actor Heera Mishra)

Project Timeline:

• Pre-Production & Concept Development: Before the shoot, I collaborated with Titan Zoop to refine the brand's narrative and visual concept. This involved developing the storyline, planning scenes around the child actor's performance, and ensuring all elements aligned with the desired whimsical aesthetic.

• Production Shoot (2 Days): Over two dedicated days, I was on set, meticulously directing and capturing all the footage with child actor Heera Mishra. Utilizing my professional camera setup, I focused on creating a comfortable and fun environment to bring out a natural, authentic performance. Every shot was crafted to convey the magic and playfulness central to the Titan Zoop brand.

• Raw Asset Delivery: Upon completion of the shoot, all high-quality raw video files were organized and delivered to Titan Zoop's post-production team, providing them with pristine, well-directed footage ready for their final editing, graphics, and sound design.

The Outcome:

My work for Titan Zoop resulted in a charming and visually captivating brand video featuring a delightful performance by Heera Mishra. The project successfully translated Titan Zoop's playful essence into an engaging narrative, providing them with a powerful marketing asset that perfectly resonates with their target audience. This collaboration highlighted my ability to direct talent, especially child actors, and execute a creative vision from concept to capture.

Key Takeaways:

• Directing Child Talent: Successfully eliciting natural and captivating performances from child actors requires patience, a fun environment, and clear, adaptable direction.

• Brand Storytelling: Transforming abstract brand values (like playfulness, wonder) into a tangible, visually compelling narrative for a specific target audience.

• Vision to Reality: Effectively executing a pre-planned creative concept through skilled videography and direction to deliver a high-quality brand asset